Stakeholders of Matsya Suraksha Dhara

Government, Fish-preneurs™, E-Commerce & Fintech

Government

Matsya Suraksha Dhara supports governments in advancing rural employment, livelihood generation, and policy implementation. Our integrated dashboards and data-driven insights help policymakers track impact, improve resource allocation, and ensure fisheries become a key driver of rural development and food security.

Fish-preneurs™ | Farmers

We empower fish farmers to become Fish-preneurs™, turning ponds into profitable enterprises. With access to finance, training, smart technologies, and direct markets, farmers gain self-reliance and resilience. MSD ensures they don’t just farm fish—they build sustainable businesses and secure a dignified livelihood.

E-Commerce Players

By connecting aquaculture produce to digital marketplaces, MSD enables traceable blockchain-powered deliveries and a reliable supply chain. E-commerce players benefit from a steady, verified, and quality-driven demand cycle, ensuring that fresh fish reaches consumers with transparency and trust.

Fintech Companies

Financial inclusion is at the core of MSD. With access to verified borrower data, repayment visibility, and insured lending models, fintech companies can confidently support fish farmers. This creates a win-win ecosystem where farmers gain credit, lenders reduce risks, and the aquaculture economy grows stronger.

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